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Speaker Profiles

Profile Photo:
Mr.  John Hancock
Creation Date: Monday, 6 April 2009
Position: Strategy Planner
Company: Malcolm Auld Direct
Location: New South Wales
Website: http://www.malcolmaulddirect.com
Speaker bio:
John Hancock is one of Australias most respected copywriters and direct marketing teachers. He
came to Australia as Creative Director of O&M/Results where his clients included American Express,
Shell, and 3M. His campaigns won Gold awards from ADMA and the US Direct Marketing Association.

John headed the in-house creative department at Cellarmaster Wines during the companys explosive
growth in the 80s and 90s, working with industry leaders like John Parkinson, Nick Bulleid, and
Randolph Bowen. After the sale of Cellarmasters to Fosters, he worked with the wine divisions direct
marketing operations in the UK, Netherlands, Belgium, France, and the USA. He has written more
wine mailings than any other wine marketer in Australia.
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Areas of expertise:
Account management Branding
Copywriting and creative Database management
E-marketing Financial Services Marketing
Loyalty Marketing Metrics
Outdoor Advertising Research
Sales Management SMS
Travel and tourism marketing Sponsorship
Advertising Briefing
CRM Direct Marketing
E-mail Marketing Fundraising
Mobile Marketing Marketing Planning
Podcasting Sports Marketing
Sales Promotion Testing
Web development Social Networks
Blogging Business-to-business marketing
Conference & Incentive marketing Digital Printing
Event Marketing Internet Analytics
Media planning and buying Marketing law and privacy
Public relations Search engine optimisation
Small business marketing Telemarketing
Wine marketing Web 2.0
Online Networking Not-for-Profit Marketing
Social Media

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