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Speaker Profiles

Profile Photo:
Mr.  Malcolm Auld
Creation Date: Monday, 6 April 2009
Position: Principal
Company: Malcolm Auld Direct
Location: New South Wales
Website: http://www.malcolmaulddirect.com/
Speaker bio:
Malcolm is the Principal of advertising agency Malcolm Auld Direct, known as MAD; specialist marketing education company The Marketing Campus; and e-marketing agency BuzzMail. Hes also run a few multi-national advertising agencies in his career including Ogilvy & Mather Direct, J. Walter Thompson and EuroRSCG Partnership and been the National Marketing Manager of TNT.

Malcolm has worked across most marketing categories during his 25+ year career and brings a depth of local and international experience to help grow his clients businesses.

He is author of one of Australias largest selling marketing texts Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the worlds first non-American book on the topic.

Malcolm is a regular contributor to business publications and television shows and is one of Australias most popular marketing educators, having trained executives in 17 countries.
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Delegate FIA Conference
“Both within Australia and internationally, over a 30 year period in hotels and airlines, I have seen few presentations such as yours last Monday afternoon at the FIA conference: what a way to conclude the three day event.

Naturally you have been associated in the Direct Marketing arena for many years however you also have such experience and a most professional way of communicating to an audience.”.

Areas of expertise:
Account management Branding
Copywriting and creative Database management
E-marketing Financial Services Marketing
Loyalty Marketing Metrics
Outdoor Advertising Research
Sales Management SMS
Travel and tourism marketing Sponsorship
Advertising Briefing
CRM Direct Marketing
E-mail Marketing Fundraising
Mobile Marketing Marketing Planning
Podcasting Sports Marketing
Sales Promotion Testing
Web development Social Networks
Blogging Business-to-business marketing
Conference & Incentive marketing Digital Printing
Event Marketing Internet Analytics
Media planning and buying Public relations
Search engine optimisation Small business marketing
Telemarketing Wine marketing
Web 2.0 Online Networking
Not-for-Profit Marketing Social Media

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