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Welcome to The Marketing Campus shop. You can buy books, DVDs, seminars and more.

Marketing Books

View Book Cover
$39.95
Includes GST, P&H
Connection Generation
- by Iggy Pintado
This book profiles the Connection Generation - their evolution based on the convergence of communication and connection technologies.

It explains their attitudinal, behavioural, and capability profiles both as individuals and in groups. It reveals a methodology to manage connected individuals via a PLAN and connected groups by being OPEN.

It discusses societal and business considerations and implications and outlines some of the challenges and opportunities for managing, dealing with, and relating to the Connect Generation.


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View Book Cover
$55.00
Includes GST, P&H

Direct Marketing Made Easy
- by Malcolm Auld
 

Australia’s largest selling marketing text now in its second edition. It is packed full of samples case studies, advice, tips, traps and much more on how to succeed with direct marketing. Written in an easy to read style, you’ll find yourself referring to this again and again when you undertake your marketing.

Testimonials:
“This is the book I recommend to all ADMA Direct Marketing Certificate students. It is easy to read and understand, full of practical information, witty anecdotes and lots of local case studies - it’s perfect for people learning about our industry” - Cate Furlong, (former) Education Services Manager, Australian Direct Marketing Association

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Dvds

View Dvd Cover $99.00
Includes GST, P&H

"How to make the Cash Register Ring"
- by Drayton Bird

All the really important things you need to know about direct marketing.

He tells you - with examples:
You see a seemingly endless parade of 47 cases and examples from all business - financial, automotive, retail, travel, publishing, drink, IT, Mail order specialty, charity, agriculture, property - even babysitting!

View a short clip of the Dvd


Customer Testimonials

"Just wanted to say thank you for sending my copy of Direct Marketing Made Easy in time. My Son was over the moon".

June - 14.02.09


"Good morning, I would like to let you know how delighted I am, the DVD I purchased recently and dispatched yesterday has just been delivered to my Son in Oxford. What a wonderful 5 star service!

I am most impressed and grateful to you, and will highly recommend The Marketing Campus.

Thank you once again my son will have many happy viewing hours."

Veronica - 18.03.09


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