Welcome to The Marketing Campus shop. You can buy books, DVDs, seminars and more.
Includes GST, P&H
Connection Generation - by Iggy Pintado
This book profiles the Connection Generation - their evolution based on the convergence of communication and connection technologies.
It explains their attitudinal, behavioural, and capability profiles both as individuals and in groups. It reveals a methodology to manage connected individuals via a PLAN and connected groups by being OPEN.
It discusses societal and business considerations and implications and outlines some of the challenges and opportunities for managing, dealing with, and relating to the Connect Generation.
On July 12, 2008, the world's oldest internet user at the time, Olive Riley, passed away at a nursing home in a suburb of Sydney, Australia-she was 108. She maintained a web log or blog, which she jokingly referred to as a "blob."
She shared her daily musings and her rich life's experiences, which included raising three children as a single parent, surviving two world wars and the Depression, and working as a station cook in rural Queensland and as a Sydney barmaid.
She posted more than seventy entries while boasting an international readership numbering thousands. In her final post, dated June 26, 2008, Olive noted that although she couldn't "shake off that bad cough," she had "... read a whole swag of e-mail messages and comments from my internet friends today and.was so pleased to hear from you. Thank you, one and all." She logged off at 108 years old.
Australia’s largest selling marketing text now in its second edition. It is packed full of samples case studies, advice, tips, traps and much more on how to succeed with direct marketing. Written in an easy to read style, you’ll find yourself referring to this again and again when you undertake your marketing.
“This is the book I recommend to all ADMA Direct Marketing Certificate students. It is easy to read and understand, full of practical information, witty anecdotes and lots of local case studies - it’s perfect for people learning about our industry” - Cate Furlong, (former) Education Services Manager, Australian Direct Marketing Association
Malcolm is the Principal of advertising agency Malcolm Auld Direct, known as MAD; specialist marketing education company The Marketing Campus; and
e-marketing agency BuzzMail. He's also run a few multi-national advertising agencies in his career - including Ogilvy & Mather Direct, J. Walter Thompson and EuroRSCG Partnership - and been the National Marketing Manager of TNT.
Malcolm has worked across most marketing categories during his 25+ year career and brings a depth of local and international experience to help grow his clients' businesses.
He is author of one of Australia's largest selling marketing texts - Direct Marketing Made Easy as well as E-mail Marketing Made Easy, the world's first non-American book on the topic.
Malcolm is a regular contributor to business publications and television shows and is one of Australia's most popular marketing educators, having trained executives in 17 countries.>
$764.50 Includes GST
Essential Certificate in Digital & Direct Marketing
Internationally-acclaimed Essential Certificate in Digital & Direct Marketing
now available in Australia – exclusively from The Marketing Campus.
Click here to
try the 7-page demonstration, or
here to download a brochure. This course will give you the skills to take your place as a knowledgeable leader
in the digital & direct future.
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Includes GST, P&H
"How to make the Cash Register Ring" - by Drayton Bird
All the really important things you need to know about direct marketing.
He tells you - with examples:
You see a seemingly endless parade of 47 cases and examples from all business - financial, automotive, retail, travel, publishing, drink, IT, Mail order specialty, charity, agriculture, property - even babysitting!