Internationally-acclaimed Essential Certificate in Digital & Direct Marketing
now available in Australia – exclusively from The Marketing Campus.
Click here to
try the 7-page demonstration, or
here to download a brochure. This course will give you the skills to take your place as a knowledgeable leader
in the digital & direct future. Here are the highlights:
Search Engine Optimization
Aligning Direct & Digital to Brand Strategy
Database Marketing & Management
Web data analytics
Segmentation, Targeting and Profiling
Building Profitable Relationships Across Channels
Multi-Channel Campaign Management
Created by experts; used by universities
The original course, Absolute Essentials of Direct Marketing was developed by The
Institute of Direct Marketing, U.K. The course has been used by agencies like Ogilvy
One and Grey International, and in 121 university courses in the UK and Europe,
including the Cambridge MBA. Over 1,000 direct marketers have completed the course
online since 2004.
Personal tuition by Australian experts
Master direct marketers Malcolm Auld and John Hancock of The Marketing Campus. will
be your personal tutors. Your work will be evaluated by them and by accredited educators
at the IDMA
At only $695 plus GST, this is the best value marketing education available.
"Both within Australia and internationally, over a 30 year period in hotels
and airlines, I have seen few presentations such as yours last Monday afternoon
at the FIA conference: what a way to conclude the three day event.
Naturally you have been associated in the Direct Marketing arena for many years
however you also have such experience and a most professional way of communicating
to an audience."