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Marketing Articles
Hitting the target (PDF)
Innovative data and customer profiling services are providing marketers with a more intelligent way to find customers. Priority talks to two organisations about their
winning strategies for customer acquisition. [Priority magazine]
The widespread use of social media translates into massive marketing potential for companies large and small. But not every venture into this fast-growing arena guarantees success, so it pays to take a measured approach before “going social”. [Priority magazine]
Building and nurturing customer loyalty is fundamental to achieving business success. Yet gaining a precise picture of the true lifetime value of customers has been an elusive concept – until now.
Smart marketers have realised that successful direct marketing is not a one-way street – the most effective way to reach customers is through integrated campaigns.
Rebecca Pountey (Australia Post) and Linda Loose (Linda Loose Marketing & Communications & ADMA Hall of Fame inductee) discuss the top 10 direct-mail mistakes.
